TixTopia
TixTopia
Experience Design
Experience Design
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2025
2025
About
As a part of a group initiative to develop a pop-up activation for any brand in collaboration with a charity, TixTopia was created as a collaboration between TodayTix, the Broadway theatre ticket-booking platform and the Broadway League Foundation, a charity empowering arts education and audience access to theater.
Role
Video creation & editing, Event branding, Digital Interaction and storytelling, Brand takeaways
Before: Beginning with the given 3D model of the activation
About
As a part of a group initiative to develop a pop-up activation for any brand in collaboration with a charity, TixTopia was created as a collaboration between TodayTix, the Broadway theatre ticket-booking platform and the Broadway League Foundation, a charity empowering arts education and audience access to theater.
Role
Video creation & editing, Event branding, Digital Interaction and storytelling, Brand takeaways
Before: Beginning with the given 3D model of the activation
After: Incorporating the model into an environment with real-world textures, accompanied by a video to show simulation
After: Incorporating the model into an environment with real-world textures, accompanied by a video to show simulation
Derivation from TodayTix’s existing brand logo and color scheme
Derivation from TodayTix’s existing brand logo and color scheme
After: Incorporating the model into an environment with real-world textures, accompanied by a video to show simulation
Derivation from TodayTix’s existing brand logo and color scheme
Event logo
Logo variations
Step-by-step kiosks showcasing broadway history, brand+ charity information, and interactive theater-related games
Brand takeaways: Event briefing with playbill-inspired booklet
Event logo
Logo variations
Step-by-step kiosks showcasing broadway history, brand+ charity information, and interactive theater-related games
Brand takeaways: Event briefing with playbill-inspired booklet
Event logo
Logo variations
Step-by-step kiosks showcasing broadway history, brand+ charity information, and interactive theater-related games
Brand takeaways: Event briefing with playbill-inspired booklet
· Fin
· Fin
· Fin
Anika Sud
Tote bags
Water bottles
The experience has been designed to ensure that the visitor not only experiences the brand and its values in real time, but also keeps a part of it with them as the experience ends. Through this project, I learnt thoroughly about activations and the importance of messaging, brand positioning and takeaways.
Tote bags
Water bottles
The experience has been designed to ensure that the visitor not only experiences the brand and its values in real time, but also keeps a part of it with them as the experience ends. Through this project, I learnt thoroughly about activations and the importance of messaging, brand positioning and takeaways.