TixTopia
Experience Design
·
2025
About
As a part of a group initiative to develop a pop-up activation for any brand in collaboration with a charity, TixTopia was created as a collaboration between TodayTix, the Broadway theatre ticket-booking platform and the Broadway League Foundation, a charity empowering arts education and audience access to theater.
Role
Video creation & editing, Event branding, Digital Interaction and storytelling, Brand takeaways
Before: Beginning with the given 3D model of the activation
After: Incorporating the model into an environment with real-world textures, accompanied by a video to show simulation
Derivation from TodayTix’s existing brand logo and color scheme
Event logo
Logo variations
Step-by-step kiosks showcasing broadway history, brand+ charity information, and interactive theater-related games
Brand takeaways: Event briefing with playbill-inspired booklet
Tote bags
Water bottles
The experience has been designed to ensure that the visitor not only experiences the brand and its values in real time, but also keeps a part of it with them as the experience ends. Through this project, I learnt thoroughly about activations and the importance of messaging, brand positioning and takeaways.
